2023: Lunch n Learn About Google Analytics 4 (GA4)

Program Description
Google Analytics as we know it is dead. It’s a bold – but true – statement. Google Analytics 4 is a brand new product with brand new features and interfaces. And plenty of benefits … once you figure out the differences, learn the new terminology and get used to a new interface. Learn more about GA4, the new tools available and how to prepare for the July 1 launch.
*Attendees will need to have some knowledge of Google Analytics in order to get the most from this session
Speaker
Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, coordinating recruiting campaigns, and serving on industry association committees. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith.